Executive Coaching for Founder-Led Companies
You built something successful.
Now it’s creating problems you didn’t anticipate.
You’re a founder, CEO, or executive leader. The traits that got you here—conviction, speed, decisive action—are creating friction at scale. Senior leaders aren’t contributing like they should. Strategic concerns aren’t surfacing until they become crises. Your leadership team seems exhausted managing around dynamics you can’t quite see.
You know something needs to change.
You’re just not sure what.
The Challenge at Scale
What works brilliantly at 10 people often breaks at 50. The leadership patterns that helped you survive early-stage uncertainty can create organizational blind spots as you scale.
This isn’t about personality flaws or leadership deficits. It’s about recognizing when your success formula has become your limitation—and building new structures before those blind spots destroy what you’ve built.
A Different Approach to Executive Coaching
I’m Dr. Sharon Chirban, a clinical psychologist and executive coach specializing in founder-led companies navigating growth transitions.
What makes my approach different:
I work at the intersection of clinical psychology and organizational development.
My background in family systems and organizational behavior allows me to see patterns that purely business-focused coaches miss—especially when personal dynamics (sibling relationships, marriage strain, family business complexity) intersect with professional challenges.
I build capacity, not dependency.
My goal isn’t to become indispensable. It’s to build systems that work without me. I use time-limited engagements (typically 12 months) with a clear objective: make my role unnecessary.
I focus on structural practices, not just awareness.
Awareness alone rarely changes deeply embedded patterns. I help you build specific practices—repair protocols, challenge mechanisms, decision-review processes—that create accountability even when you can’t see the blind spots.
I work with the whole system, not just the founder.
Effective coaching addresses the organizational dynamics, not just individual behavior. I work with leadership teams, navigate dual roles when needed, and help you build direct communication channels that don’t require an intermediary.
Who I Work With
Founders and CEOs
navigating the transition from startup to scale (typically 50-200 employees)
Leadership teams
in founder-led companies where communication has broken down
Family businesses
where personal and professional dynamics are inseparable
Boards and investors
who need to ensure coaching builds capacity rather than creates dependency
What We’ll Work On
When your success patterns become limitations:
- You move fast but decisions aren’t fully vetted
- You trust your conviction but dismiss input from people who should know
- You defend your vision but make challenge impossible
- Senior talent stops contributing or leaves
When organizational dynamics need restructuring:
- Information gets distorted (either silence or drama, no middle ground)
- Strategic vulnerabilities go unaddressed until they become crises
- Leadership team capacity drains managing around patterns you can’t see
- Approaching exit/scale and dysfunction will surface in due diligence
My Approach
Discovery (Weeks 1-4)
Understand the patterns, organizational dynamics, and what’s actually creating friction
Structure-building (Months 2-6)
Implement specific practices—repair protocols, challenge mechanisms, communication structures—that work even when you’re in your pattern
Capacity transfer (Months 7-12)
Reduce my involvement progressively as systems take hold and you develop capacity to maintain them
Success metric
At 12 months, you can navigate difficult conversations, receive challenge effectively, and course-correct quickly—without me in the room.
Appointments via Telehealth or In-Person
AWP is based in Boston and San Diego. In person appointments can be arranged in Back Bay or Mission Valley.
We offer Telehealth appointments. AWP conducts remote sessions via HIPAA-compliant video conferencing.